In this conversation, Cam from Puff Creative discusses the evolution of the cannabis marketing industry, the challenges of compliance, and the importance of customer loyalty. He shares insights on the growth of Puff Creative, their approach to marketing in a regulated environment, and the emerging opportunities in the psychedelic space. The discussion highlights the significance of in-store experiences, social media strategies, and the need for a unified approach to compliance across different states.

Rich Weinstein, managing partner of BioSecure Flooring, shares his journey from finance to the cannabis industry, emphasizing the critical role of flooring and biosecurity in cannabis cultivation facilities. He discusses the evolution of cannabis operations, the importance of proper facility design, and the need for stringent sanitation protocols to prevent contamination. Rich highlights the challenges faced by operators in legacy buildings and the necessity of investing in quality flooring to ensure operational success. The discussion also touches on the future of cannabis facilities and the importance of compliance with industry standards.

In this conversation, Lenny Berry shares his journey from the music industry to becoming a prominent figure in the cannabis space in Ohio. He discusses the evolution of cannabis legalization in the state, the creation of the Ohio Cannabis Health Summit, and the importance of breaking the stigma surrounding cannabis use. Lenny emphasizes the need for education and community engagement in the cannabis industry, as well as the challenges posed by legal restrictions and societal perceptions. He also highlights the significance of networking and collaboration for those looking to enter the cannabis market.

In this conversation, Brian Bachnak, COO of Yield Science, discusses the launch of their educational book aimed at cannabis growers. He emphasizes the importance of providing non-biased information and quality education to help both novice and experienced growers succeed. The discussion covers the challenges faced in the cannabis industry, the role of technology, and the community impact of growing cannabis. Brian shares insights on marketing strategies, building relationships within the cannabis community, and the future of Yield Science as they continue to expand their reach and resources.

In this debut episode, we’re taking you behind the scenes of The High Index and the story that sparked One Puff Media. I'm Alex DeFazio, CEO and Co-Founder of The High Index, and I’m joined by my fellow co-founders and co-hosts: James Bates (COO) and Billy McFall (CSO). Together, we share how our paths led us into the cannabis space, what inspired us to build a platform focused on real-time industry intelligence, and why we’re launching a media channel dedicated to the innovative thinkers, operators, and creators shaping the business of cannabis.